What is a blog used for? Sounds like a pretty boring question, huh? The truth is, blogs are a huge part of everyday life, and you often use it without even realizing it!

Just think about it for a sec… how often do you come across an article when using the internet to find answers?

We sure as heck do, just about every single day!

The fact that you’re reading this right now means that you typed something into a search engine and somehow came across this blog!

This breakdown is going to explain everything.

We’ll be discussing the five most significant ways you can use a blog to benefit your business and improve your online marketing strategy. 

P.S. If you’re interested in starting a blog and making money online, check out our #1 recommended method that we used to build our blog from scratch! 

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But before we talk about what a blog is used for, let’s answer the most basic question first…

Disclosure: We partner with several companies that offer products and services to help you achieve your goals! We may get a small commission at no additional cost to you!

What is a Blog?

The word blog is the shortened version of the two terms – web and log. If you put those two words together… 

Web + log = BLOG 😁

A blog is simply a regularly updated source of content typically run by an individual or small group of people written in an informal or conversational style.

Actually, what you’re reading right now is a blog in itself! 

Check out our post on what exactly is a blog and how does it work to find more information.

Anyway, enough prologue…

Here are the five most significant ways you can use a blog to benefit your business.

1. Improve search engine ranking

If you plan on growing and monetizing your online business, you need to rank on search engines.

There’s no way around it!

Search Engine Optimization (SEO) is the process of increasing the quality and quantity of traffic to your website from organic (AKA free) search engine results.

For example, the most popular search engine, Google, uses an advanced algorithm to determine which articles to display for different search results.

However, depending on your niche, ranking high on Google’s algorithm can prove to be a very complicated and time-consuming process.

Trust us, we know…

Basically, a blog improves your website’s credibility and tells Google that your site is a legitimate and trusted source of information. As a result, Google will display your website higher in search results. 

Eventually, your blog will improve your domain authority, and you’ll see a steady increase in traffic to your website. 

It’s no wonder that companies who blog get 97% more links to their website!

2. Become the expert in your subject

What’s the best way of getting people to see you as a trusted subject matter expert in your niche??

It’s pretty simple…

For your audience to stay on your website, they must see you as a reliable and trusted source of information. If you can’t solve their problems, they’ll bounce from your website, and you’ll never see them again.

Not only are blogs used to increase traffic to your website, but they also help your audience see you as an authority figure.

Think about it….

If you’re doing research and across a website that regularly posted blog content around your subject matter, wouldn’t you see that website as a reliable source of information?

We sure would!

If you want to be known as an expert in your subject, it often starts with creating a successful blog.

Simple as that! 😁

3. Build trust with your audience

It doesn’t matter how awesome your product or service is. If people don’t trust you, they’re not going to buy from you.

Trust is everything! It’s why reviews and testimonials are so important.

Now don’t get us wrong…

Having an awesome product is important too, but NONE of it means anything if your audience doesn’t trust you.

For example, we consider a random visitor to our website is “cold traffic” because they have no idea who you are or what your website is about. These people are tough to sell to. 

However, we consider a visitor a “lead” when they provide you with their email address and show interest in what you have to offer. These are the people that you want to target!

Leads could potentially turn into a future sale if they trust you.

You’ll just trust us on this one… to best optimize your site, you’ll need to gain the trust of your target audience. And a great way to do that is by using a blog!

We struggled with this concept when we first started blogging. We just couldn’t “crack the code” and figure out what we were doing wrong…

It wasn’t until we started writing our articles to solve other people’s problems and building trust with them that we noticed an improvement in our website conversions!

4. Get more visitors to your website

This one is pretty self-explanatory, but we’re going to briefly talk about it anyway.

Here’s the truth… or at least the way we see it.

• More visitors to your website = more conversions
• More conversions = more sales

As a result = Happy you! 😉

Simple enough, right?

But in all seriousness, a blog is a great way to improve the quantity and quality of traffic to your website through SEO. (There’s that word again… we told you it’d be important!)

Businesses that blog gets an average of 55% more website visitors than businesses that don’t! 

Your blog will help you find a targeted audience who is interested in the products or services that your website offers. 

Just remember… It’s important to blog with the intent to solve other people’s problems. Become a problem solver in your niche!

5. Selling and promoting products

At the beginning of our blogging journey, we struggled to find affiliate products that our audience was actually interested in and consider purchasing. 

Heck, we still struggle sometimes!

BUT… our blog made it so much EASIER to find out what our audience was interested in and how they responded to certain offers. 

We track our website analytics and use them to determine which articles are getting the most traffic. With that data, we find products that our audience would find to be the most interesting.

Our blog to build trust and engagement from our audience, and we use that trust to sell them products! 

It’s really as simple as that! 😊

Blogs are very effective at building website traffic and improving overall sales that you could make as a result!

How do I get started?

Creating a successful blog is in no way considered to be an “easy” process, but we hope that this article proved to you that, in many ways, a blog could benefit your business.

Not convinced yet?

Check out our article on 12 reasons you should start a blog!

Starting a blog is one of the best decisions that we’ve made for our website, and we want to help you create one too!

Our goal at My Freedom Playbook is to help those who are looking to gain Freedom of Time, Money, and Life. We want to help you work from home and start an online business.

Take this next step to learn the exact step-by-step strategy that we used to make money online and start our online business. This is our #1 recommended method if you’re looking to achieve a new level of personal and financial freedom! 

CLICK HERE to Get Started!

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